Pepsi History

1. 2- INDUSTRY HISTORY OF PEPSI-COLA INDUSTRY. The Pepsi-Cola story itself begins with a drugstore in New Bern, North Carolina, and a pharmacist named Caleb Bradham. Bradham's aim was to create a fountain drink that was both delicious and healthful in aiding digestion and boosting energy. It would be free of the impurities found in many bottled health tonics, and it would contain none of the stronger narcotics often added to popular fountain drinks. As most pharmacies in 1896, Bradham's drugstore housed soda fountain where the small-town clientele would meet to socialize.Bradham's establishment even featured a kind of primitive jukebox, which for a nickel would entertain the listener with the latest musical selections rendered by violin or piano or both It was at such convivial gatherings that Bradham would offer his latest concoction. Over time, one of his recipes became known as Brad's Drink. A member of the press declared, â€Å"It has sparkle and just enough acidity to make it p leasant. † Soon its popularity would exceed the boundaries of New Bern.The cellar of Bradham's drugstore served as the original site of Pepsi-Cola syrup manufacturing. Electing to start his new business on a small, manageable scale, Bradham based his operation on familiar territory. Ingredients were hauled downstairs to cramped quarters where they were mixed together and then cooked in a large kettle. The syrup was subsequently poured into one-gallon jugs and five-gallon kegs to be shipped to customers. By 1902, the demand from surrounding drugstores increased so dramatically it dawned on Bradham that Pepsi-Cola was something special.On December 24, 1902, he filed incorporation papers with the state of North Carolina; in these, he indicated his plans for corporate branches in Virginia, Maryland, Pennsylvania, and New York. PepsiCo, Inc. is currently one of the most successful consumer products company in the world with annual revenues exceeding $30 billion and has more than 48 0,000 employees. PepsiCo, Inc. began as a successor to a company incorporated in 1931, known as Loft Inc. Once known as PepsiCo Cola, the company expanded its business and adopted its current name, PepsiCo, after a merger with Frito-Lay in 1965.Currently, PepsiCo divisions operate in three major US and international businesses: beverages, snack foods, and restaurants. In each of these businesses, PepsiCo believes their success depends upon the quality and value of their products by providing a safe, whole some, economically efficient and a healthy environment for their customers; and by providing a fair return to their investors while maintaining the highest standards of integrity. PepsiCo headquarter PepsiCo world headquarters is located in purchase, New York, approximately 45 minutes from New York City.Edward Durrell stone, one of America’s foremost architects, designed the seven-building headquarters complex. The building occupies 10 acres of a 144-acre complex that includ es the Donald m. Kendall sculpture gardens, a world- acclaimed sculpture collection in a garden setting. Masters such as august Rodin, henrys Laurens, Henry Moore, Alexander Calder, Alberta Giacometti, Renaldo pomander and Claes Oldenburg focus the collection of works on major twentieth century art, and features works. The gardens originally were designed by the world famous garden planner, Russell page, and have been extended by Francois goffinet1.The grounds are open to the public, and a visitor's booth is in operation during the spring and summer. 1990 saw the coming of the multinational Pepsi cola company founded by Cleb Badham in 1890 at north Crolina in USA now it is ked 86th (1998) in the world with the asset of around $25000 million, having its head quarter at Atlanta. Its CEO is roger enrico and Pepsi co. India holding chairman is Mr. Rajiv Baksi. Pepsi co. India’s is at gurgaon. Presently is operating in 196 countries. In India it has 34 bottling plant of them 8 are cobo and 26 are fobo of which one in PepsiCo India Holdings Pvt. Ltd.

Ethics Program for Nonprofit Management Consulting Services Essay

Our clients are placing a high level of trust in us and we must honor that commitment by ensuring no confidential information is disseminated outside our company or to those inside the company who may have a conflict of interest. Above all else we will be professional with our clients and work to the best of our ability to provide them with unrivaled service. Since we specialize in working with nonprofit companies the majority of clients we work with will have an Ethical Code as well. When available we will take their Code of Ethics into account for any work we will be doing where we act on their behalf. Since we work with many nonprofit and volunteer based organizations we encourage everyone to volunteer and donate time as they see fit with the following guidelines; 1) Volunteering will not be done to curry favor with the business before they are a client. 1) Volunteering will not be done during an active consulting project with the company you are consulting with. 2) It is up to you to determine if volunteering for one of our clients will result in a conflict of interest. Training Program All New-Hire employees will receive a minimum of Four (4) hours of Ethics training during their first week with the company. At a minimum the following will be covered; 1) Code of Conduct 1) Actual ethical situations that have arisen with the company in the past a. Bribes / Gifts b. Conflicts of Interest c. Relationships with Clients 2) Who to talk to if an ethical situation or question arises d. Owners e. Ethics Point Hotline At the end of the training you should be able to understand the following items (Ferrell, Fraedrich & Ferrell, 2008); 1) Recognize Situations that might require ethical decision making 1) Understand the values and culture of the organization ) Evaluation the impact of your ethical decisions on the company 3) The difference between your ethical values and those of the companies. During your training if you have any suggestions to add or have ethical situations you’d like to discuss please do not hesitate to bring it up with the trainer. We understand that everyone has had experiences in personal life and when working with other companies. Those experiences can help us expan d and improve upon on our existing training and update our Code of Conduct as required. Training Program – Yearly Refresher At a minimum of once a year, the entire company will convene for an Ethical Situations Round Table. Topics will include newsworthy stories of other companies and any closed ethical issues within the company. This is a time not only to discuss ethical situations but to work as a group in finding the ideal solution to how the company should handle similar issues. We want to be a step ahead and be prepared for events that could affect the company. Reporting/Monitoring of Discussing an Ethical Situation During your time with the company you may run into situations that you would like guidance on. The Owners of the company have an open door policy for talking about these issues. It is better to talk about them before they happen than after they happen though. The Owners will work with you on the situation for the best outcome for the company. They are invested in the company and ensuring the company makes ethical decisions ensures long term growth and profitability. Alternatively we have contract with Ethics Point to provide a hotline for reporting or discussing ethical situations if you do not feel comfortable talking with the owners about the situation in question. Your call to Ethics Point (â€Å"Hotline Reporting -,† 2012) will be confidential but information about the situation will be reported to the owners so they can work through the situation. The company also leverages Microsoft Exchange for monitoring E-mails of all Employees to proactively deal with potential ethical issues that may arise while working with our clients. Due to this type of monitoring we highly recommend that personal issues are not dealt with using your business e-mail address. Investigating Ethical Issues or Situations The company has contracted with Ethics Point to handle the investigation of any serious Ethical situations. Due to the nature of Ethics Violations it can be a conflict of interest in our small company if the Employee’s or Owners were tasked with these investigations. We also do not want to create a hostile atmosphere during or after the investigation. During an investigation your cooperation with Ethics Point is required. Failure to cooperate with the Investigation will lead to disciplinary actions that may include termination of employment. Disciplinary Action for Ethics Violations While we hope that we are able to provide you with enough training, reinforcement and the cultural atmosphere to be able to avoid an ethical issue, it does happen. Violations of the Code of Conduct will be handled by the CEO with recommendations from Ethics Point if they are if they are handling the case. Action will be based on the following items: 1) Damage of reputation or character of the company 2) Loss of Clients 3) Actions taken by the company to remedy the situation Action taken will be one or more of the following: 1) Additional Ethics Training 2) Leading one of the Yearly Ethical Discussions 3) Volunteer time with the Nonprofit of your choice 4) Time off w/ out Pay or use of vacation 5) Transfer of Account(s) to another consultant 6) Termination of Employment Reviewing and Improving our Ethical Culture At the end of each year after the yearly discussions all aspects of the Ethics code will be reviewed and updated as required. With the ever changing business environment and new situations that are constantly popping up in the media it becomes mandatory that we do our best to keep the Ethics program relevant. With all things relating to the Ethics Program we encourage feedback and suggestions throughout the year, not just at the yearly meeting. All suggestions received throughout the year will be discussed by the owners frequently and any changes to the program will be made. The ethics program belongs just as much the Company as it does the employee. The employee’s will rely on it as a frame of reference for how to work through difficult situations and the company will rely on it to guide the employee’s in their daily activities. If the company is successful the employee’s will be successful. In addition to the yearly meetings and annual review of the Ethics Program, every 3 years Ethics Point will audit the program and supply recommendations that may be implemented.

The level of contamination on the things we use on daily basis Essay

The level of contamination on the things we use on daily basis - Essay Example At the age of 12 Conrad had lost both his parents to tuberculosis. Conrad father was a translator while he was still alive and thus exposing Conrad to a wide range of literature from many nations, which were in English, French, Spanish, and American. Despite a tragic beginning, Conrad could have a good introduction to rich literary atmosphere. After his parents demise he was to stay under the care of his maternal uncle, Tadeusz Bobrowski. His uncle introduced him to a new chapter in life, which was contrary to what he learned from his father. He was fed with notions of conservatism and strict social discipline. The different ways of life that he had when he was young made Him realize that he was a homo duplex. He was torn between chivalric and egalitarian, revolutionary and conservative, and pragmatic and romantic tradition (Watt, 14). At the age of 14 onwards, Conrad disliked the Christian religion, ceremonies, festivals, and its doctrines. This was the best decision that he made, b ut it was contrary to his family beliefs. At the age of 17, Conrad left Poland to become a sea man and at some point attempted to commit suicide because of problems he experienced at the sea. His career to literature came to be when he was 40 with his first novel The Nigger of the Narcissus, which characterized Conrad’s in-between position as a writer. This was the introduction to prime of Conrad career as a writer. The most famous novel by Joseph Conrad is Heart of Darkness, which he primarily based it on his experience in the Congo. This book is full of paradoxes and has deeply symbolic text (Watt, 37). His main goal was to make a symbolic use of color. Conrad makes constant references of light and dark, black and white. The different characteristics that he gives make the reader to confuse the two states normally associated with the terms. Many instances of moral and physical darkness are topics that Conrad has touched on for example He signifies the corruption of one impo rtant character in the book. In addition, the title of the novel Heart of Darkness brings about a clear picture of the dark and gloomy way of life in the heart of Africa. There is a good connection between the characters used in this book and the events together with the experience that he had in 1890. This novel is a commentary touching upon the tough reality of imperialist control. Symbols are character, objects, figures or color used to show an abstract idea or concept. One symbol used is fog. This symbolizes darkness, and it not only distorts, but it also obscures. Conrad explains that one should make decisions based on the information given and he or she should never try to judge the accuracy of the information (Shmoop, 46). Darkness is also used as a symbol. It is very hard to tell what darkness stands for in this context. However, everything in this book has a dark coating. In addition, the inability to see is also viewed as darkness. Failure to sympathize happens when one fa ils to see another human being and thus having a hard time trying to understand that person Conrad uses Marlow to show that women are the keepers of naive illusions. This role is crucial although it can be seen as condemnatory. Kurtz and his intended mistress function as blank slates, and this brings about the value of wealth of their respective societies. Other symbols include the river, and the white sepulcher. This book is about a story of a European seaman, who sets on a journey to explore the Congo River. His primary role is helping Kurtz, a very prominent ivory trader who was employed by the Belgians. Also a successful writer, Kurtz has a good reputation and Marlow likes him even before their meeting. His writings were concerned with the civilization of the African

Definition of Progressive and Examples of Progressive Thinking in Essay

Definition of Progressive and Examples of Progressive Thinking in Terms Of History - Essay Example According to Lawson (357), progressivists tried to expose corruption and injustice in the government and undercut political machines. They wanted the citizens to have a direct rule through the power of their vote as well as including women in the political voting arena. In education there was a need to move from rote learning into child-centered and experiment-based learning. Parker argued that it was pointless to acquire knowledge without understanding it. Reforms The progressive era is basically the period between1895-1925. It was marked by social activism and reforms. Examples of reforms during the progressive era include the initiation of direct primary elections by the legislature. This gave voters the right and freedom to choose primary candidates instead of limiting it to party officials. This was a tool of reducing the power of political machines and bosses. This was accomplished by the progressive movement under La Follette’s governance. At this time also state forest s were preserved, monopolies were broken up and railroad taxes doubled. The government started to defend small farmers and small business holders by intervening on their behalf. This was through trade control which ensured that there was competition and free enterprise. In 1911, the first national workers’ compensation program was instituted, cooperatives were encouraged, laws governing factory safety were passed and state income tax was established. The income tax was directed to high incomes alone. Limited labor hours for children and women were also instituted. These were achieved under the governance of Francis McGovern (Lawson 421) In 1913, ratification was done to the Seventeenth Amendment. The ratification required that all senators be directly elected by voters instead of the state legislature. This served to reduce their power and ensure they served the interests of the people not particular individuals who put them in office (Lawson 364). Women were allowed to enjoy their rights to vote. This was achieved through the Nineteenth Amendment of the constitution of the US in 1920. There was a widespread formation of labor unions. These were meant to protect the rights of workers. A restriction in immigration was also passed to control the influx of foreigners into the US at this period. In terms of local governance, many cities instituted municipal reference bureaus to look into the local government’s administrative structures and budgets. Major reformations of state government were done in many states for example Illinois. In terms of educational reforms, a new curriculum was developed at the Lincoln School. This curriculum was meant to eliminate obsolete material while integrating material that could be adapted to the changing needs of modern living. The new curriculum was build on ‘units of work’ which reorganize subject matter in the previous curriculum to a design that considered development of children and their future rol es as adults. Major figures that advanced progressivism Some of the major figures that advanced progressivism include Robert La Follette. He was sparked into action when Philetus Sawyer, a Republican leader wanted to bribe him as an attorney so as to fix a court case. He spends the rest of the decade traveling around the state while making a stand and speaking against corrupt railroad interests, powerful lumber barons and crooked politicians.

My Dog Essay Example | Topics and Well Written Essays - 500 words

My Dog - Essay Example When I returned from the study tour, as I neared the house, the first thing that I expected was about the welcome that would be in store for me by White†¦..instead, the grim face of my sister standing at the gate shocked me!"Where are Mom and Dad? And what about White? Have all of them gone for shopping?†Ã‚  Ã¢â‚¬Å"Mom and Dad are sitting in the drawing room!† she said grimly and she began to sob. I ran in the direction of the house like an ace sprinter, and landed in the drawing room, gasping. Mom and dad embraced me†¦.Mom said weakly, â€Å"†¦.and your White is resting forever!" I literally grabbed my sister by the collar and asked, â€Å"Tell me †¦tell me, what happened to White!†Ã¢â‚¬ ¦Ã¢â‚¬ ¦Mom gave the details. â€Å"That day, we engaged a chauffeur to go shopping and we wished to take your new car. As soon as White saw the chauffeur at the wheels, she went wild and as he opened the door, she flung herself on him. We tried our best to c alm her down and I tried to hold her firmly. As the driver was taking the car out of the garage, she managed to wriggle out of my grip and leaped towards the car and came under the wheels unnoticed by the chauffeur. She died instantly, with no chance of providing any medical attention to her!† The loss White is an unacceptable reality for me in life. I always recall how she did the ultimate commitment to me, by offering her life itself, for what she thought was incorrect- a stranger taking away the car of her dear master.

Explain the different arguments suggesting violent computer games are Essay

Different Arguments Suggesting Violent Computer Games are Morally Wrong - Essay Example Sicart ( 2009, p.35) reveals that the gaming world can itself modify the gameplay, dictating behaviours in various aspects. For instance in the game Burnout 3, the virtual world requires and encourages the player to crash into other nearby vehicles and structures such as bridges and tunnels in order to bag more scoring point and this endeavour enhances the game aggressiveness simultaneously. Likewise, Sicart ( 2009, p. 193) further reveals that in the game Grand Theft Auto: Vice City, the player has to engage in sex, and then he is made to kill the computer character in order to snatch the money back. Such games inculcate unethical values in an individual, who is in need to develop values of good to become a virtuous and devoted person which is quite contrary to what these games teach the youth and furthermore, virtual environment rewards points for unethical acts (Sicart 2009, p.193). Floridi ( 2010, p.69) further reinforces the viewpoint that the ultra-violent games such as Grand T heft Auto, Zog’s Nightmare and Manhunt encourage the players to experience manslaughter, run extermination camps, murder for snuff movies and to drive over people in order to gain extra game points. This is causing parents moral concerns with respect to the learning development of their children. To add on, Stevens and Saldamarco (2008, p. 5) state that the game Defcon is designed to encourage a hostile approach amongst the players. The game’s main objective is to trigger nuclear wars and annihilations rewarding the player who lose the least. However, the most repugnant aspect of these computer games especially in god games, surfaces when certain very fundamental religious beliefs are questioned and exploited in designing a gameplay. For instance, Cogburn and Silcox (2009, p.77) depicts that in the game Left Behind it is explained that the adherence and devotion to Christianity is a matter of one’ s personal choice but on the contrary when the player ‘conv erts’ or recruits neutral citizens into his/ her ‘force’, they are required to adhere to his/her each and every command without any question. Moreover, the writers reveal that the ‘converts’ have to wear a purple coloured uniform and they are referred to as ‘units’ than ‘people’, which seems pretty odd since they were supposed to be free will agents who have achieved salvation by adopting Christianity. Another aspect of computer that needs to be shed light onto is the ‘Game Ego’; it is not a kind of a physical manifestation, but an entity that can exert force ( Pivec 2006, p.51). The writer further states that the Game Ego is connected to the player through a motor or kinesthetic link, which removes the barrier between the inside and the outside and the gamer is in oblivious of the fact that he is sinking deeper and more deeper into the realms of the game. If the Game Ego stops responding to the strategy of the game player, the player experiences loss of self control and the feeling of helplessness prevail ( Pivec 2006, p.52).

Portrayal Of Black Men In News Broadcasts In Relation To Popular Research Paper

Portrayal Of Black Men In News Broadcasts In Relation To Popular Culture In American Society - Research Paper Example It is therefore conclusive that the news affects and is affected by the dominant trends and affairs in the society. However, in the case of America, there is reason to suspect that some elements stereotypical and racism affects the objectivity of newscasters. Due to this, there are some trends in the media that portray Black men in a way that is often not clear and/or representative of the actual actions that occur in the wider society. This paper argues that the way Black men are portrayed by in the news media is strongly influenced by stereotypes amongst key players in the media as well as popular culture which has presented Black men as violent and a menace to society. Empirical Studies Research and studies have been carried out by various academics and stakeholders in the American society about the image that the news media presents of Black men. The dominant research in this area were conducted by two main figures, Entman and Romer. Entman discovered in his research that the dom inant image of Black men portrayed in the media is that of mug shots which indicates a Black man under restraint by a White police officer (330). On the other hand, White criminals who are featured in news are often shown with their past picture. This indicates that the White criminals are presented in a less harsh form whilst the Black criminal is presented as a dangerous handcuffed person who needs to be restrained because he is dangerous. Also, Entman identified that Black criminals are often presented in news without their names (342). This suggests that these Black men are seen to be just a part of a larger group of criminals who has just done what members of his group do – commit crime. On the other hand, White criminals are always presented under their individual names. This shows that the White community presents their criminals as persona non grata or persons who are singled out of their 'clean' society for inappropriate behavior to the group. Romer however conducted statistical research that led to interesting findings and conclusions that gave very different identifications to the whole idea of the way criminals of Black origins are presented in America. First of all, he identifies that Black men are thrice more likely to appear as criminal suspects and they are twice as likely not to appear as law enforcement officers (Harnett 110). This means that Black people are always seen as the bad guys. They are hardly seen as the law enforcement officers. In comparative studies, Romer identified that although 30% of homicide victims in Los Angeles are Blacks, they are seriously under-represented in police coverage of homicide victims. Most homicide victims who merit news exposure in LA are Whites (Harnett 110). Also, the American Bar Association recommends that the past crimes of suspects and victims must be aired to provide better discharge of justice in cases (Harnett 110). However, in real life, Black victims are likely to have their past criminal records disclosed through the media. This also shows that there is clear evidence that there is discrimination in the news. Whites dominate in the area of violence and felony in Los Angeles but only 20% of these crimes are ever aired on TV. Also, with a statistic of 59% of the police officers in LA being White, they are over-represented in media coverages because about 69% of police officers who appear in news broadcasts are

How to live in London Essay Example | Topics and Well Written Essays - 750 words

How to live in London - Essay Example 86 per month   Zone 1-6 travel card in London  Ã‚   ?41 per week   Rent one bedroom  flat (West/Central London)  Ã‚   ?800  -?1200per month   Rent one bedroom flat (other London areas)   ?600  - ?800 per month   Average  electricity bill  Ã‚   ?20 - ?25 per month   Average  gas bill   ?20 - ?30 per month   Buying the average house in London (2 to 3 bedrooms)   ?300,000 - ?400,000   Despite this London is also one of the most popular cities in the world and many people wish to have the chance to live there. Here are some simple steps to ensure that one Search for a house wisely Housing in London is ridiculously expensive, whether renting or buying. The prices vary with the closeness to the central London. It is advisable for one to rent a house rather than buy if he or she is to live in London for the first time. This allows one to compare and learn various neighbourhoods before committing to buy an apartment at a specific price. The decision of whe re to live should be based on the place of work or study. Generally one should try to balance the rent expenses with transport costs which are also high. To get a cheap house one should talk to friends already living there as well as search the internet, www.easyroommate.com is a brilliant website to start with. One must insist on knowing the utilities covered in the rent; most utilities like electricity and water bills are usually not covered for in the rent. Reduce Transportation Costs Public transport in London tends to be more expensive than in other Europeans countries. Transport is, however, widely available, and one has many options to choose from ranging from underground networks, trains, bus and coaches, as well as taxi or minicabs. Underground network connects most part of London and is one of the most cost effective means of transport. For the convenience, it is advisable that the one gets an â€Å"Oyster Card† obtainable either on-line or from Underground ticket o ffice. The card allows one to pre-charge money on the card and pay by touch on every journey. This pay as you go card also gives considerable discounts on the normal tariffs (the tariffs starts from ? 4.00) such that one can save as much as forty percent. Travelling by bus is especially cheap for students since most of them give discounts to students with travel cards. The Megabus, for instance, has tickets from as little as ? 1.00 (Expats Plaza, n.d.). If one wishes to save money and keep fit, then travelling by bicycle is the solution. Second-hand bicycles are quite inexpensive in London, and many people use them. This is why staying close to the place of work or study is advisable to save on travel expenses. Utilities and how to reduce Bills The utility market is largely competitive in London, and one has a choice of suppliers to choose from for various utilities. To get discounts on bills asked by most utility companies, it is advisable to make payment by direct debits from the bank. For gas and electricity, it is much cheaper to get dual deals, as opposed to buying each in single. One should also compare prices for the best deals through the consumer focus website â€Å"Energy Watch.† To cut down bills further it is better to use energy-saving bulbs. Water is another major utility commodity that one pays for and since there are many providers one should compare rates for the best deal. For telephone, internet and digital televisions services one should shop around for the operator offering a combined affordable bundle for the three services. Shopping The prices

Special Education Essay Example | Topics and Well Written Essays - 3750 words

Special Education - Essay Example Qualitative research can â€Å"see precisely which events led to which consequences and derive fruitful explanations† (Miles and Huberman, 1994, p. 1). Moreover, it has a higher chance of being able to arrive at unanticipated findings and new combinations and relationships. These reasons are why the qualitative research design had been chosen for this study as it can give a clear view of why students with disabilities drop out of high school. It must be clarified that although quantitative data, such as statistics and percentages, were used in the study, it only acted as supportive numbers that laid the groundwork for this study. Furthermore, it is intended for this qualitative research to act as a recursive study for more accurate and extensive quantitative study on the same topic. The study employed a qualitative research design that was based on active observation. The qualitative research design has been criticized by many for its supposed inexactness due to its â€Å"interpretative, subjective, impressionistic and diagnostic† nature as it has been claimed that there is no unbiased observer (Thomson, 2007). However, when contending with abstract data, like â€Å"the often contradictory behaviors, beliefs, opinions, emotions, and relationships of individuals† and in this case, the reasons why certain people act a particular way, active observation is best employed as its strength lies in its capability to be able to provide a textual characterization of complex events such as human experience (Mack, et al., 2005).

How history of PA related to union help turn the state into a Research Paper

How history of PA related to union help turn the state into a pro-union today - Research Paper Example In the late 19th century mass production methods spread throughout the country and strongly took hold in Pennsylvania. One of the major contributors to the focus of Pennsylvania as a town of considerable production was through the steel mills established by Andrew Carnegie. While Carnegie’s steel production was a great boon to the state’s economy it was also clear that increased employee unionization was necessary. In addition to the explosion of Carnegie Steel, the state was also one of the regions that participated in the Great Railroad Strike of 1877 (James 1989). This was a major event in American history and had tremendous implications, as protestors would burn Union Depot in Pittsburgh, Pennsylvania. With the complications caused by the steel industry and the Great Railroad Strike it was clear that unionization was necessary to ensure social cohesion. In this climate, 107 delegates from assorted Pennsylvania cities and regions gathered in Turner Hall in Pittsburgh to organize the Federation of Organized Trades and Labor Unions (FOTLU) (Livesay 1978). This organization would constitute the first major union in the state. While the FOTLU functioned efficiently for the needs of skilled workers, non-skilled workers increasingly objected to its narrow focus. The state’s current union structure continued until 1886 when a full-scale strike was called as a means of achieving an eight-hour workday. The strike failed considerably when violence began to occur when an individual placed a bomb at one of the union’s organizations. It was after this incident that the Pennsylvania union recognized that its current structure was inefficient and larger political officials recognized the current climate would cause future social unrest. As a response to these considerations the FOTLU would disband and merge with twelve other national unions. With an estimated 140,000 members the American Federation of Labor was formed (AFL). During the early yea rs of the 20th century there were a number of incidents that contributed considerably to Pennsylvania’s pro-union stance. One of the first such incidents occurred in 1909 with what came to be recognized as the Pressed Steel Car Strike of 1909 (‘Labor Legacy’). The largely immigrant workforce had been subjected to primitive working conditions which resulted in the subsequent strike. While this strike resulted in violence, it was only the precursor to the later Great Steel Strike of 1919 (James 1989). With workers experiencing poor job conditions the AFL organized a large-scale strike. Ultimately, the strike would fail as the workers lost public support, but in the long-term would contributed considerably to the state’s pro-union stance. The strike would fail and begin a fifteen-year period in Pennsylvania when the union lost considerable power and was unable to launch a significant action against employers. With the weakening of the unions, worker during th is period would increasingly see working conditions deteriorate. This would come to a climax during the Great Depression when employers attempt to institute even worse conditions on Pennsylvania residents. As a response to these measures, the unions would once against gain public support and unionization would result in significant gains being made against poor working conditions

Human Resources Management JC Penney Essay Example for Free

Human Resources Management JC Penney Essay JC Penney is ranked number 153 in the fortune 500 company list in the United States for the year 2012. They are one of the largest companies, and have been around for one hundred and ten years. Recently, Management has embarked upon new strategies to improve the company and create a better shopping experience for their customers. To do so, some of their sales tactics, as well as employee training to ensure a successful transaction, as well as satisfaction of customers has been examined and improved greatly. JC Penny has embarked on a new sales strategy to boost sales for the Christmas season. Starting Black Friday through Christmas Eve, employees will be handing out more than 80 million small, holiday-themed, circular buttons to customers. This is a ploy used to increase sales, since behind each button is the chance for customers to win great prizes. This is believed to be a better approach than mailing out coupons, since it ensures customers visit the store; increasing sales and giving them a cut above the rest of their competitors. Apart from using this strategy, the company has recently embarked on marketing strategies to equip employees with the necessary knowledge and tools, to improve sales on an everyday basis. Some of these includes: new pricing strategies, new logo and advertising. What they have done with their sale pricing strategies is made their sale prices into everyday low prices for customers to enjoy yearly. In addition to that, there is also easy to decipher tags. JC Penny is changing the way sales are distinguished by using a new tagging system to identify different prices. A red tag shows an â€Å"Every Day† price, a white tag is a â€Å"Month-Long Value†, and a blue tag shows the â€Å"Best Price.† This provides clarity for customers and makes it easier for them. New logo and advertising also has great influence on customers mentally. According to their press release,â€Å"the new JC Penny logo, which combines the elements that have made JC Penny an enduring American brand, by evoking the nation’s flag and JC Penney’s commitment to treating customers fair and square.† This make customers feel welcomed and appreciated and causes an increase in activity among the population of the United States. However before this can be possible, there must be employees who are competent enough to handle the task. For this purpose there are strategic processes which must be adhered when hiring new workers. This is believed to help in obtaining the best suited applicants for the job. These include individuals who are willing; and also share in the vision of the company. The process by which applicants are recruited into the company is similar to that of most business places; which takes the form of an interview. The interview process is intense and helps the employer to test many different skills and attributes of the employee. This is necessary since it allows employers to meet with potential workers face to face. Therefore it helps to distinguish if they are able to represent the image of the company physically both in attire and expression. In addition it helps employers to screen potential candidates to determine the most honest and experienced candidates. Also it helps to find out the punctuality of employees, something that one has to take into consideration; since unpunctuality can lead to upsets and setbacks in a business. It will also help to give an understanding of the knowledge the prospective employer have of the company. By knowing this, one can be able to tell if potential employees know what is expected of them. After the hiring process is over, the staff must be competent enough to deal with customers. They should have the knowledge and experience to do this in such a way as to build long term relationships with customers. This is to ensure smooth transactions and to avoid the loss of customers through unfriendly habits. JC Penny often provided training for new staff to ensure that they are able to understand and display the image that they would want to portray by the company; to ensure customer satisfaction and avoid hostility and unfriendly approach. One of the training programs offered by JC Penny for new employees is the planning and merchandising trainee program. This helps to give trainees the opportunity to experience first hand how buying, planning, allocation and inventory management integrate to produce products in JC Penny stores nation wide and on jcp.com. The 17-week training program is fast-paced and high-caliber. It gives employees the opportunity to gain insight into store environment processes, visit a logistics center, attend specialized training classes, and more. It also fosters interaction among the staff since Planning and Merchandising team members work side-by-side with other trainees throughout the entire process. A host of projects, activities and hands-on training also helps to facilitate learning; making the process enjoyable for participants. Having senior managers mentoring and coaching you to success will only lead to great achievement. Apart from training of new applicants, development training is also very important in the process of continuing to acquire success. This is because as time change so too do people and therefore strategies that were effective ten years ago may not be as successful today. For this purpose companies have to continue to train their employees so they will be able to comply with the changes of society; since strategic training received over a decade ago won’t be profitable in the workplace today. JC Penny provides sales associates with the skills they need to help the company achieve their business objectives in a challenging, supportive learning environment that fosters achievement. They are given the opportunity to build their skills and improve hands on relationships with customers; as they obtain experience to promote development. Associates typically are trained for a particular department, such as home decor or women wear, but may rotate from department to department based on need; they will also complete additional training for other departments. Helping them to be well rounded individuals who will be equipped enough to fill in where ever they are needed in the company. Therefore this additional training helps employees to be better equipped than when they first entered the workplace; increasing competent performances, and improving their ability to handle situations. In addition to normal rotation training, employees also have the opportunity to participate in developmental workshops offered by the company for which they qualify. Therefore this will help to mold them into very capable young individuals, with great experience for future endeavors. Because of the sales force strategies used at JC Penny, the company is noted as one which has both the interest of employees and customers at hand. The training offered to their staff is well executed and well received; resulting in JC Penny being described as a company that turns jobs into careers. In addition, it also creates innovative ways for customers to view the shopping experience; since the sales tactic they use make the experience much more easier, straight forward and convenient than most of their competitors.

Relationships Between Risk And Criminology

Relationships Between Risk And Criminology Explore the relationship between risk and criminology. To what extent, if any, have ideas about risk influenced our concepts and management of crime? This essay will explore the relationship between risk and criminology. In doing so, it will examine arguments surrounding a modern day society of risk, to demonstrate a strong intrinsic link between the two. This argument will show the direct link by highlighting how crime prevention approaches seem to control and manage the opportunities for crime. It will shown how arguments and the foundations of risk communication (Beck, 1992: 4; Denney, 2005: 82-103) have helped shape the modern day view of crime management, by presenting examples formulated from a perspective of risk management. Early theoretical attempts to crime management, as suggested by Foucault (1977), revolve around the individual where rehabilitation or conformity is obtained from the individual via controls, such as surveillance (Denney, 2005: 114-6). Prisons are particularly relevant, where Foucault progresses theses ideas of attempting to regulate the individual into an accepted behaviour. Foucault (1977: 25) was suggesting that society had developed technologies of power which were then used to discipline and punish individuals who strayed from what society felt tolerable. Furedi (2002: 12) states: an enlightened society recognizes that human beings need to take risks and that in so doing, they will sometimes experience an adverse outcome. Risk is part of life and a society that adopts the view that preventing injury is an end in itself will have to ban a variety of creative and challenging activities. By offering this definition, Furedi was accepting that we live in a risk society as described by Hardy (2006: 41) as technical factors outweigh social ones and risk analysis is increasingly developed in relation to technological domain and therefore demonstrates how technology has been used in society to determine risk within that society. Thus offering evidence of high risk areas utilising insurance models, as endorsed by the Home Office, to construct crime reduction strategies. OMalley (2009b) also highlights that risk society is an integral part of modern day life and connects risk management techniques to most problems, including criminology. OMalley (2003: 449) eludes to the fact that there has been a noticed shift from crime management of individuals where behaviour control was the kingpin, drawing on actuarial and insurance based approaches. Cohen (1985: 82) was the first to highlight the fact that there was a rapid change to crime prevention involving situational crime prevention, which involved mapping out opportunities for crime and reducing the risk of its occurrence. Feeley and Simon (1994: 175) view risk as the use of statistical models of prediction to reduce harm, whilst Rose (2000: 322) claims that risk involves the use of non-statistical models to minimise risk based on models of uncertainty. Criminologists appear to favour a mixture of both since Haggerty (2003: 193-194) points out that crime prevention techniques seem to involve the management of risk with little reference to statistical models but involves encouraging members of the community to keep a watchful eye over their surroundings, i.e. Neighbourho od Watch. Risk is viewed by people in many different ways for example, victims view risk in terms of the fear of crime a factor becoming more focused by the Government and the actual risks that a criminal is prepared to take in order to achieve their goal or reward. OMalley (2009a: 2) highlights two reports published in the 80s: The Floud Report (1982) and the Greenwood Report (Rand Corporation 1982) which brought in a new approach to crime management by recommending that risk considerations should be embedded in to the Criminal Justice System. OMalley (2009a: 2) writes that recommendations from the Floud Report included implementation of protective sentences which he argued could restructure risk and would not focus on the individual but on the size of the community most at risk from the offender. Likewise, he states that the Greenwood Report argued that the use of statistical models to identify high risk offenders would be an efficient way to allocate longer sentences in order to minimise the risk they present to the community. The resultant was that a few Criminologists (Cohen, 1985; Feely and Simon, 1992; OMalley, 2003) began to shift from correctional theories to develop predictive models to manage crime. Feeley and Simon (1994) pushed the idea of actuarial justice for decisions on sentencing durations by displacement due to incapacitation, thus managing the offender via the Criminal Justice System. A working example of this is the Prolific Priority Offender (PPO), where an individual is categorised and then receives enhanced attention via the Criminal Justice system, (Home Office, 2008). Generally, this approach has been met with criticism (Rose, 2000: 333) where predictive models may criminalise and incapacitate individuals who may not re-offend. There is also a danger of creating further offenders via the labelling theory (Vold et al, 2002: 210-216; Newman and Marongiu, 1997: 158-9). Both the American three strike rule and fact that within the UK convicted sex offenders must inform the Police of their address in order to be risk managed signalled a move within the Criminal Justice System where risk assessment was a part of the whole process. Baumann (2000: 208-10) identified the use of risk management within the pe nal system creating two separate groups the high risk ones who are not given much rehabilitation and the lower risk groups who are viewed with high suspicion regarding their ability to reform and are then excluded from society. Feeley and Simons (1994) research goes a long way to corroborate Baumanns position as it found that predictive models of actuarial justice appeared to target Black and Hispanic working class people in America. Risk management within the Criminal Justice System attempt to minimise the opportunity for criminals to re-offend. As part of risk management, the UK Government has expanded its Protective Services and ensures that agencies work closely together in order to manage specific risk offenders. The probation Service leads DMAPP and CMAPP meetings where an offender on licence can be judged to be a risk to the community and if so may have some draconian powers utilised to restrict and control them. As pointed out by OMalley (2003: 450) situational crime prevention is not concerned with causes of crime and does not encroach on rehabilitation or incarceration of the offender. Instead, it is concerned with how to manage the risk of crime. OMalley recognises the actuarial characteristics of situational crime prevention is more aligned with neo-conservative, rationalist and the New Right whose beliefs are concerned with population management, increased punishment for offenders and displacing the risk to help reduce the fear of crime and enhance societies economic status. Previous theories identified opportunities such as open windows as a high crime risk, situational crime prevention goes further and introduces the concept of the offender having a rational choice (Vold et al, 2002: 203). Cornish and Clarke (2003: 43) allude to prompts and suggest that situational cues are what can trigger criminal behaviour. Therefore, whilst situational crime prevention is concerned with risk manag ement, it introduces the concept that the offender chooses to offend for specific reasons. Rational choice (Vold et al, 2002: 203) suggests that the offender weighs up the risks associated with committing the offence against the benefits from successfully completing the actions to see if the crime is worth committing. Therefore, OMalley (2003) proposes that actuarial justice draws heavily from rational choice theory by doubting the reasons for the offence and constructs the individual as abstract, universal and rational (OMalley, 2003: 451). In the same way that individuals feel they have a right to freedom, rational choice allows such freedoms to do good and therefore when an individual chooses to do harm, then they must be judged accordingly. Foucault noticed that the Criminal Justice System was created with a notion that there were other factors responsible for crime, thus reducing the opportunity for responsibility (Foucault, 1977: 252). OMalley (2003: 451) maintains that the criminal abstract, using an arterial justice framework, the issue of responsibility and its place within the Criminal Justice framework is once again prominent and matched by the New Right philosophy of punitive and just deserts sentencing framework. Incapacitation seems to be the main argument used by supporters of situational crime prevention because they feel it removes the offender from the opportunity of committing further crime and indeed the prison population in the UK and America are at an all time high. Race, class, gender are not routinely a considered factor within situational crime prevention and when they are, OMalley (2003) states: If bothered with at all, they are taken to be predictive of behaviours, not explanatory of meaningful actions (OMalley, 2003: 452). Situational crime prevention brings the victim back to the centre of crime management and criminal justice techniques, placing public safety at the forefront. Although situational crime draws from rational choice theory to explain the behaviour of the offender, it does the same for the victim. This model is about the victim also taking a lead role and being part of the crime prevention model by being aware of any vulnerabilities they are exposing by the surroundings or their actions. This thinking, as proposed by Cohen and Felson (1979) are the foundations of Routine Activity Theory. They claim that criminology concentrated on the offender and paid little attention to the criminal act itself. They increased the argument that lifestyle changes, such as employment, leisure and education influenced the occurrence of crimes and that individuals needed to evaluate these risks and make rational decisions, thus making them less likely to be targets. Cohen and Felson (1979: 593-7) concentrat ed on the location where the crime actually occurred and the surrounding conditions that contributed to making the crime viable. Routine activity theory articulates that a crime can only happen when one or more criminals are motivated and the individuals see an opportunity to commit the crime. The associated argument that managing risk is part of routine activity theory further supports the fact that the criminal must be able to observe few preventative barriers that would make the commission of the crime unsuccessful. From these arguments, Cohen and Felson (1979: 588) highlighted that changes in the way property and valuables are dealt with would have an impact upon the opportunity for crime. The impact of risk analysis, according to Cohen and Felson (1979: 588) is significant, as the risk of crime can be reduced by implementing preventative measures which make the commission of the crime unattractive to the criminal. Smith, Clarke and Pease (2002: 75) highlight research that shows crime prevention initiatives often have anticipatory benefits. These benefits broadly surround change, but are ultimately connected to communication a risk to the potential offender. These principle ideas on managing risk have had a tremendous influence on how crime is policed. Interestingly, Felson (1987) extended his application of routine activity theory to include white collar crime and organised crime. With the development of situational crime prevention Felson (1987) hoped to prevent crimes that were caused by changes in routine activity. Situational crime prevention sees the offender calculating the risks associated with committing the crime, for example, the likelihood that they will not be apprehended. By causing this, the consequences are a reduction in crime by reducing the opportunities. Therefore the risk considerations for both the victim and offender are significant in crime prevention strategies such as improved street lighting (Farrington and Welsh, 2006: 209-224) and the installation and use of closed circuit television (CCTV) (Welsh and Farrington, 2006: 193-208), together with more police patrols (Poyserm, 2004). Policing is increasingly using situational crime prevention strategies and techniques through risk assessment to study crime patterns and implement intervention. As part of the analysis, police use crime data together with environmental and social factors in vulnerable areas to identify who are likely targets and for what reasons. By utilising these techniques they are able to develop bespoke crime reduction strategies for that specific problem. Hamilton-Smith and Kent (2005: 423-5) explain have situational crime prevention techniques have been tailored to target dwelling burglary. They recognise and acknowledge that there have been many models developed to help achieve the reductions and management, but specifically highlight a recognised model by Cornish and Clarke, which is called the 25 techniques (Hamilton-Smith and Kent, 2005: 423; Cornish and Clarke, 2003: 42). Jones (2005: 471) utilises the Oxford English Dictionary (1989) to give a suitable definition of surveillance, which appears quite appropriate: Watch or guard kept over a person, etc., especially over a person, a prisoner; or the like often, spying, supervision; [à ¢Ã¢â€š ¬Ã‚ ¦] supervision for the purpose of control, superintendence. [à ¢Ã¢â€š ¬Ã‚ ¦] of devices, vessels, etc., used in military or police surveillance. Modern crime fighting techniques have positively developed from new forms of surveillance, starting with the prison which was the focus of Foucaults (1977) gaze and saw authorities monitoring the behaviour of prisoners in a structured manner. Braithwaite (2000: 224) took inspiration from Foucaults (1991) reference to the term governmentality and suggested that the state had developed many technological models to manage the risk of deviant behaviour and ensure order is kept to that considered acceptable by general society. These technologies concentrate on the management of risk to control crime and maintain social order. These methods are usually directed at crime control in order to affect social order. The management of some technologies are governed by legislation such as Regulation of Investigatory Powers Act 2000, (OPSI, 2000), yet they can still be abused, which can taint public perception (Big Brother Watch, 2009). Rose (2000) progresses the theory of modulation where the behaviour of social members is controlled by various agencies. Rose believes that this is also a form of risk management aimed at reducing deviance. Rose states: Control society is one of constant and never ending modulation where the modulation occurs within the flows and transactions between the forces and capacities of the human subject and the practices in which he or she participates. (Rose, 2000: 325) The view of Rose supports that of Deleuze (1995: 3-7) who states we live in societies of control. Basically, both commentators hypothesis that prison is no longer the sole place where deviance and risk are controlled, but where the use of digital technology are an important part of the risk assessment toolbox in order to monitor behavior and reduce crime through analyzing risky situations. Melossi (2000: 296-7) argues that the representation of the criminal is not static and therefore surveillance methods and crime control have to change to reflect this contextual dynamism. It is for this reason that continuous risk assessments of hot spots, vulnerable areas and criminal behavior is touted by supporters of situational crime prevention as necessary in order to maintain public order, protection of the public and to control the fear of crime. A relatively new concept in policing is the introduction of hotspots which are used to enhance the service and reduction of crime in a cost effective manner. Hotspots (Braga, 2006: 179-190) are usually busy urban areas, low level crime but high frequency or a pocket of heavy crime occurrence. Risk management is not without its issues and when things go wrong they can have a significant impact on the publics confidence with agencies designed to prevent such failings (BBC News, 2008; BBC News, 2010). The Police service is reacting and learning from these and similar failings and by using risk management techniques has brought a new term in to their daily assessment process, this being People Susceptible to Harm (PSH). Sherman and Weisburd (1995: 634) feel that strategic work around hotspots is more successful than general beat patrolling. They suggest that the police often do not have enough resources to adequately offer sufficient patrols, therefore by concentrating on hotspots, this will give the police a greater chance of observing the hotspot areas and increase the risks for the criminal, thus reducing their likelihood of committing a crime. This argument was supported by their research in Kansas, United States, where they analyzed the influence of police presence in hotspot areas. They found that the increase in patrols in hotspot areas reduced crime which was attributed to criminals apprehension of being caught. Risk has also contributed to the development of community policing within the UK. The success of community policing is based on the ethos that individuals who belong to a community are more likely to be attentive to reducing crime opportunities in their area. It also encourages the community to work with the police to improve crime prevention and their environment, such as lack of good street lighting, overgrown shrubs in alleyways and Neighborhood Watch Schemes. Skogan (2006: 29-31) proposes that community policing incorporates three factors that help police manage the risk of crime: community involvement, problem solving and decentralization. By depending upon the public to provide information to help the police in order for them to reduce the risk of crime, it is clear that modern policing shows how important managing the risk of crime is. Community Forums, where the community members are invited to help set policing priorities and together with other agencies, help tackle crime i s now well embedded in to all areas of the UK (Communities 2010). The application of the broken windows theory within policing has influenced crime management. According to the broken windows theory, consistent public disorder within a community that goes unchecked will lead to more and more serious crime and a downward spiral of urban decay (Kelling and Coles, 1996: 20). Drawing from situational crime prevention, the UK police encourage the community members to report litter, damage, graffiti and broken windows since it is thought that if they are left unchecked this would contribute to the deterioration of society and contribute to crime. The increased use of CCTV is further evidence of risk management influencing crime prevention. The use of CCTV may deter crime due to the increased risk the criminal will be aware of (Brown, 1995: 1-2). This point is extended by Edwards and Tilley (1994: 12) who demonstrate that the use of CCTV reduces crime due to its ability to provide evidence to help convict the offender. Not only does it act as a crime deterrent, but it also acts as a sign for potential victims who are then more aware of the need for them to take preventative steps to reduce potential opportunities for crime. An example of CCTV being used as a risk management tool to reduce crime is in publicity and visibility of the cameras, such as in many public car parks and trains. Such use of CCTV has significantly assisted in the reduction of theft and robberies on the transport system (Laycock and Tilley, 1995: 535). Hayden, Williamson and Webber (2007: 298-304) demonstrated how Nottinghamshire police used risk assessment methods to identify youth offending and correlated post codes to highlight areas of high anti-social behaviour among young people in specific locations for targeting. They show how police in the UK employ the use of geodemographic classifications, alongside statistical and operational data gathered from the police crime reports, and analyze the data using GIS system. There has been a significant increase in the use of GIS in many parts of the UK to map crime and use spatial analysis to identify hotspots for many kinds of crime and therefore inform policing measures to counter these occurrences. The increased effort to manipulate environmental factors which could cause crime and to encourage safer communities is directly linked to the polices use of risk management. Community crime prevention is a major part of social justice and community cohesion in the UK. The implementation of community prevention initiatives, such as Safer Cities, Safer Communities, Sure Start programmes are examples of how risk considerations have influenced crime prevention in the UK (Home Office, 2004). While they do not wholly employ a risk model, by rejecting socio-economic circumstances of offenders, they rely on risk management principles to identify areas which need policing and individuals who are at risk to commit crimes. Ekblom and Tilley (2000: 377) highlight that the police concentrate on the origin of the offence and distribute resources accordingly to make committing an offence more complex for the offender, which is another example of how risk management has influenced crime reduction. Crime prevention technologies, such as electronic tags (Denney, 2005: 128; McDougall et al, 2006: 123-4) and how police have increased their technology to monitor receivers, demonstrates the modern day crime prevention strategies in identifying and managing various risks of crime to occur. Installing and maintaining adequate street lighting is a technique used to enhance the belief by the offender that they are more likely to be observed and apprehended. Painter and Farrington (1999: 80-83) conducted research in to street lighting as a method of crime prevention which reported some success. Their case study of street lighting improvements in Stoke-on-Trent found that crime was reduced in areas which had lighting u pgrades. The theory of using street lighting to control the commission of crime is based on the theory that the offender will form the opinion that there will be a reduced reward and increased risk of being caught. A knock on effect is reducing the fear of crime within the community which has the effect of improving community cohesion (Painter and Farrington, 1999: 82). Likewise, the introduction of electronic entry/exit systems to hotspot areas such as estate buildings and problematic car parks increases the publics awareness and encourages them to burglar proof their dwellings and park their cars in garages as often as they can is evidence of risk management influencing crime control policy. The basic philosophy being that of reducing the appeal of potential targets to potential offenders. More recently, particularly after 9/11, risk management led crime prevention measures have contributed to intelligence led policing and how the crime authorities are able to prevent and respond to terrorism (Birkland, 2004: 186-89). The speed in which the London bombers were apprehended demonstrates the successful use of intelligence led policing (Denny, 2005: 136-138). Risk management strategies were effective in intercepting terrorist activities, especially via the use of CCTV. This is an example demonstrating that risk analysis of situational circumstances open to terrorists for crime have assisted policing in this area. Intelligence led policing is informed by problem oriented policing which seeks to analyze crime patterns to minimize the motivation of likely offenders and also to analyze and assess the police response to crimes committed and their effectiveness. In this manner, the policing of crime is constantly being improved in response to changing environmental and motivatio nal factors for crime (McGarrell et al, 2007: 143). Despite this, critics such as Hobsbawn (1994: 53) point out that increased risk assessments aimed to prevent situational crime has not reduced the crime rate. The UK is currently seeing its highest rate of prison population and this is expected to continue to increase further. One explanation for this increase in the recorded and detection of crimes is the rate of technological advancements, especially in relation to surveillance and intense policing. Hobsbawn (1994: 570) deliberates that modern day society is now in the crisis decades, whereby disorganization has reached unthinkable excesses. Melossi (2000: 314) contends that what we see today is the state increasing its control and risk technologies to temper the seemingly fractured and disorderly watched masses, while the imprisoned population increase and crime continues. It is clearly evident that there is now an intrinsic link between risk and criminology as the use of actuarial risk analysis methodologies is now an essential crime management tool within policing. Risk analysis in criminology is entrenched in the belief that man has a rational choice and the freedom to decide to do what is right or wrong. While risk methods have not being fully employed to secure incarcerations, measures such as Megans law in the United States the three strikes law, and the necessity for convicted sex offenders to report their addresses to police indicate that risk is being used to prevent crime. Furthermore, the prevalence of technologies such as CCTV, tagging, GIS to determine crime hot spots and increased street lighting initiatives demonstrate how actuarial models of risk are being employed effectively within criminology on a daily basis. Likewise situational crime prevention models are also being used on a daily basis to evaluate the risks of crime and reduce their opportunities.

Amylase And Catalase Enzyme Catalysts Biology Essay

Amylase And Catalase Enzyme Catalysts Biology Essay An enzyme is a catalyst that speeds up the rate of reactions by lowering the activation energy. Each enzyme works better under optimal conditions, which favor the most active shape for the enzyme molecule. Enzyme and substrate concentration, temperature, and pH are environmental factors important by producing the most reaction rate. Also, the different of factors are used to examine the effects of catalase and human amylase. Gas pressure Sensor, Vernier Gas Pressure interface, and Logger Pro are used to collect the pressure of oxygen. At 300C and pH 7 of catalase, the concentration of substrates and enzyme increase and the rates of reaction also rise. However, substrate concentration goes up at 400C and pH 7 of human amylase. Introduction: Enzymes are catalytic proteins, which control a chemical reaction by increasing the rate of a reaction without being consumed in the process (Enzyme 2007).The catalytic speeds up the chemical reaction by lowering the activation energy, which needed to break the chemical bonds between reactants to combine with other substances. In reactions, the substances at the beginning of the process are called substrate and enzyme can covert substrate molecules to product molecules. At lowering the activation energy barrier, the enzyme has specific substrates to absorb enough energy to reach the transition state (Campbell 2008). Enzymes are very specific in environmental factors, which affect the reaction rate. The enzyme only works on the substrate that fits the active site and no other (Campbell 2008). The enzyme binds to the substrate called the active site, which is made up amino acids (Enzyme 2007). The substrates enter active site, and the enzyme changes shape such that its active site enfolds the substrate and catalyze the reaction more easily. Moreover, the more substrate molecules are available, the more often they access the active sites (Campbell 2008). Enzyme works better under optimal conditions including enzyme concentration, substrate concentration, temperature, and pH because they favor the most active shape for the enzyme molecule. Nevertheless, the enzyme will denature and become less efficient the rate of reaction when the conditions get extreme alteration (Campbell 2008). Each enzyme has a different specific temperature, which affects on the rate of reaction. Most human enzymes have optimal temperature of about 35-400C. Substrates collide with active site, the kinetic energy of the molecules coverts to increase chemical potential energy (Campbell 2008). Therefore, the temperature increases to reach the activation energy and the rate of an enzymatic reaction increase. In addition, if the chemical potential energy rises greater, some of the weak bonds of 3-D shape of the active protein are broken (Enzyme 2007). It will denature of the protein and inactivate the protein. Thus, the rate of reaction decrease when there are too much heat. Just as each enzyme has an optimal temperature, pH level also has an optimal of the range pH 6-8.The pH affects the structure of enzymes by altering basic amino acids or ionization of acidic (Campbell 2008). Changes of pH affect to 3-D shape of the protein, and enzymes become denatured. Substrate concentration and enzyme concentration affect the rate of reaction of enzymes. When substrate concentration increases, it means that more substrate is added; the reaction rate increases because of using more the active site of the enzyme (enzyme 2007). However, when the active site of the substrate is reached at further point, enzymes are saturated to limit reaction rates. Thus, when the substrate concentration is constant, the rate of reaction of is constant. Nevertheless, when the substrates remain constant, the enzyme concentration increases and the rate of reaction also increases until certain limiting concentration. In the experiment, by different environment factors catalase is used to the actual experiment and human amylase is used to the simulation experiment. Catalase is enzyme present in all living cells. It decomposes hydrogen peroxide into oxygen and water and protects cells( ). Amylase a digestive enzyme made primarily by the pancreas and salivary glands. The primary function of the enzyme amylase is to break down starches in food so that they can be used by the body to trigger specific chemical reactions (Amylase tests.2006). In addition, both the salivary and pancreatic amylases are ÃŽÂ ±-amylases in human physiology; ÃŽÂ ±-amylase is an enzyme that hydrolyses alpha-bonds of large alpha-linked polysaccharides such as starch and glycogen (Amylase tests.2006). ÃŽÂ ±-amylase is predicted to work best in the human body temperature of 37 Â °C and pH from 5.6 to 6.9. If body heat exceeds 37Â °C by too much cells become impaired or permanently damaged, at lower temperature metaboli sm decreases without permanent damage until ice crystals form in the cells. Also, if pH is extremely high or low, the activity will decrease for most enzymes. Catalase is predicted in the temperature of 37.50C ,the pH under of 8, and the enzyme and substrate concentration is high. Methods: In this experiment, we tested catalase activity by using a yeast solution to determine the effects of enzyme concentration, substrate concentration, temperature, and pH. Moreover, we measured the rate of chemical reaction by producing the pressure of oxygen and breaking down of hydrogen peroxide. First, we connected the Gas pressure Sensor to the Vernier Gas Pressure interface .Then we connected the Vernier Gas Pressure interface to the laptop. From the Biology with Computers folder, we opened the file 06 Enzyme (Pressure) from Logger Pro program. Then we used a clean large test tube and placed the enzyme solution at the very bottom of the test tube. In addition, we used an Erlenmeyer flask to keep the test tube from moving during the experiment. Also, we used the rubber stopper to insert and create a tight seal onto the test tube, and the stopper valve was in the closed position. We drew up the substrate solution (3% H2O2+ H2O) into the syringe and connected the syringe to the rubber stopper assembly. Later, we opened the valve of the syringe and injected the peroxide solution into the test tube and immediately closed the valve and clicked the collect button on the Logger Pro. While we waited three minutes to collect data, we didnt swirl or move the test tube. When data coll ection had finished, we removed the rubber stopper assembly and discarded the contents of the test tube. Then, we selected experiment and stored latest run in the Logger Pro software. We clicked on the graph where the data values began to increase, dragged the mouse point to the point where the graph began to look non-linear, and clicked the Linear Fit button to a linear regression.For all the experiments, we used the same processes. For enzyme concentration, we used 15 mL of water and 15 mL of 3% hydrogen peroxide. We placed one drop of yeast at the bottom of the test tube, and we drew up 6 mL of substrate solution. Following the above procedures, we performed the experiment and determined the rate as the slope of the curves we generated during the experiment. We repeated the experiment using different enzyme concentrations of two, three, four, and five drops and calculated the slopes as mentioned before. Therefore, we recorded the data in table one. Moreover, for substrate concentration we added 1 mL of water with 5 mL of 3% hydrogen peroxide. We placed three drops of enzyme solution at the very bottom of the test tube, and we drew up the 6 mL of substate solution into the syringe from the beaker. In the same methods above, we performed the experiment and determined the rate as a slope of the curves during the experiment. We repeated the experiment using different substrate concentrations of 2, 3, 4, and 5 mL of water and 4, 3, 2, and 1 mL of 3% hydrogen peroxide. Consequently, we recorded the data in table two. Similarly, we used 3 mL of water with 3 mL of 3% hydrogen peroxide for testing the effect of temperature on the enzyme. We added three drops of yeast at the bottom of the test tube and sealed it with the rubber stopper assembly. Then we placed the test tube in the flask half full with ice water and waited for three minutes. Also, at the same we placed syringe in ice for three minutes. We recorded the temperature from the thermometer placed in the ice. After the three minute period, we removed the syringe from the ice and connected it to the rubber stopper assembly, and we followed the general procedures to determine the rate of reaction. We repeated the experiment using different temperature of room temperature, 300C water bath, 400C water bath, 500C water bath, and 600C water bath and calculated the slopes as mentioned before. Thus, we determined the data in table three. Finally, we added 3mL of the pH 3 solution and 3 mL of 3% hydrogen peroxide. We placed three drops of yeast solution at the very bottom of the test tube, and we drew up the solutions into the syringe. In the same methods above, we performed the experiment and determined the rate as a slope of the curves during the experiment. We repeated the experiment using different pH solutions of pH 5, pH 7, pH 9, and pH 11. As the result, we recorded the data in table four. Results: Figure 1. Relationship between the rate of reaction and temperature for the human amylase. The data is collected from a simulated experiment by using the program Enzyme Investigation. In this experiment, the rate of reaction of human amylase are based on the constant of substrate concentration of 0.01 mole/L, enzyme concentration of 1.0 ÃÆ'-10-6 mole/L , and pH of 7.Human amylases optimal temperature is 400C. Figure 2.Relationship between the rate of reaction and the effect of pH for the human amylase. The data is collected from a simulated experiment by using the computer software Enzyme Investigations. While temperature at 250C, substrate concentration of 0.01 mole/L, and enzyme concentration of 1.0 ÃÆ'-10-6 mole/L remain constant, pH changes different level from 1 to 14. Figure3. Relationship between the rate of reaction and the effect of substrate concentration for human amylase. The data is collected from a simulated experiment by using the computer software Enzyme Investigations. In this experiment, temperature at 400C , enzyme concentration of 1.0 ÃÆ'-10-6 mole/L, and pH of 7 remain constant. Figure4 .Relationship between the rate of reaction and the effect of temperature for the enzyme catalase by using the computer software Logger Pro and determined on a three minutes period each trial. Catalases optimal temperature is 300C. In this experiment, the rate of reaction is based on the constant of substrate concentration of 0.5 mL and yeast of 3 drops. Figure 5. Relationship between the rate of reaction and the effect of pH for enzyme catalase.The data is collected from the actual experiment by using the computer software Logger Pro and determined the experiment on a three minutes period each trial . In this experiment, 3% H2O2 of 3mL and yeast of 3 drops remain constant, but level of pH varies from 3 to 11. Figure 6. Relationship between the rate of reaction and the effect of enzyme concentration for enzyme catalase.The data is collected from the actual experiment by using the computer software Logger Pro and determined on a three minutes period per trial. In this experiment, 15mL of H2O and 15ml of 3%H2O2 remain constant, but more drops for enzyme solutions (yeast) are added. Figure 7. Relationship between the rate of reaction and the effect of substrate concentration for the enzyme catalase.The data is collected from the actual experiment by using computer software Logger Pro and determined on a three minutes period. The effects are based on constant of enzyme solutions of 3 drops. Discussion:

The Great Depression in America :: essays research papers

The Great Depression I interviewed my great-grandmother, May Artz, for this project on the great depression. She was born on March 26, 1916. She is currently 84 years of age and lives in Brookhaven retirement home in Brookville, Ohio. She grew up in Springfield, Ohio during which she attended schooling through the sixth grade. She worked as a house wife all her life taking care of her thirteen children. While living at home she doesn't remember much about the roarin' 20's, but she does have some vivid memories of the depression in which she endured. Her mother died of scarlet fever when she was only a young girl, but her father remarried before she was out of the house. Her stepmother would hire her out as help for people to assist with the financial aspect of the families needs. One of these jobs was for a man by the name of Floy Artz. He was a farmer and needed help on the farm, so May was hired as assistance. They grew together and were married. He was quite a bit older then her, but they were truly in love. Like I mentioned earlier they had thirteen children. The biggest reason for having this many kids was they were needed as workers on the farm because they couldn't afford to hire help. She told me that they used to buy flour in big burlap bags since the family was so large. They couldn't afford to but cloth for making clothes or to go to the store and buy some. With a lot a creativity she made clothes out of the empty flour bags. The burlap made durable cloth and it was free. On a nice day in the fall one of their daughters was starting school. She wanted to say good-bye to her father, so she went to the barn to find him. She ended up getting kicked in the head by a horse and died later that day. She said, "the family was sad, but it only made that much stronger and closer." She spoke of people coming closer together and learning to appreciate things a lot more. Living on a farm was an advantage because they could produce their own food and milk, so at least they wouldn't starve. She said they had a hard time selling the crop though because no one could afford it or they were farmers also and didn't need food.

Reaction Rates of Sodium Thiosulphate and Hydrochloric Acid Essays

Reaction Rates of Sodium Thiosulphate and Hydrochloric Acid at Various Concentrations Introduction/ plan ------------------ I am experimenting into the reaction rates of Sodium Thiosulphate and Hydrochloric acid when under different concentrations. Both Sodium Thiosulphate and Hydrochloric acid are clear solutions but when they react together they produce a cloudy solution, the solution become so cloudy you cannot see through it. To measure the rate of reaction I am going to print off a cross from the computer onto a piece of paper, place it under the beaker with the solution in it and record the time taken for the cross not to be visible. The Symbol equation for my experiment is: Na S O (aq) + 2HCl (aq) 2NaCl (aq) + H O (l) + S (s) + SO (g) The Word equation for my experiment is: Sodium Thiosulphate + Hydrochloric Acid Sodium Chloride + Water + Sulphur + Sulphur Dioxide Equipment --------- Below is a list of the equipment I will be using throughout my experiments: * Computer draw crosses * 400ml Beakers to put solution in * 20ml beakers to place hydrochloric acid, sulphuric thiosulphate and water in * Measuring Cylinders * Pipettes to measure liquids accurately * Thermometers to check temperature is constant * Stop Clocks to record rate of reaction * Paper towels to dry equipment To make all of my experiments fair I will keep some factors the same: * The volume of solution - 40cm * The volume of hydro...

Dulce et Decorum Est Essay -- English Literature

Dulce et Decorum Est contrasts intensely with the poems mentioned. Poems such as Fall In, The Two Mothers, Who's for the Game? and Recruting only have one motive, they are created to encourage people to enrol in the armed forces. "Dulce et Decorum Est" contrasts intensely with the poems mentioned. Poems such as "Fall In", "The Two Mothers", "Who's for the Game?" and "Recruting" only have one motive, they are created to encourage people to enrol in the armed forces. Whereas Owen wrote "Dulce et Decorum Est " in order to inform people about the terror, anguish and torment which was experienced during the war. The recruiting poems make the war seem like a game and that you would be missing out on a big opportunity if u don't go, when really you would be better off safe at home! Verse One Verse one describes how the soldiers are returning to base camp. Owen uses a slow halting rhythm to suggest how much pain and misery the soldiers are encountering and to imitate how slow are walking. He does this by using punctuation. Verse one tells us a lot about the condition, both physically and mentally, of the men and it gives us an idea of the appalling conditions! He portrays this by his use of similes, metaphors and vocabulary. He uses similes such as, "Bent double, like hags"; this simile illustrates how many of the men fall ill! Owen also uses metaphors such as, "Drunk with fatigue", to display how tired the infantrymen are, this metaphor leads us to believe that the men are so tired that they are unaware what is happening around them! The poet's choice of vocabulary in verse one is very effective in communicating the message of fatigue. He uses words such as sludge, trudge, and haunting to describe the ... ...My friend, you would not tell with such high zest, To children ardent for some desperate glory, The old Lie: Dulce et decorum est Pro patria mori." This verse is directed at the authority figures! In the "Charge of the Light Brigade" onomatoepia is used to communicate the bravery of the soldiers and to recreate the sounds on the battlefield, "thunder'd" and "stormed at by shot and shell". Owen uses onomatoepia to describe the death of the soldier in the last verse, "Gargling from froth-corrupted lungs". My favourite out of the two poems has to be Wilfred Owen's, "Dulce et Decorum Est", mainly because it is more realistic about what I would have imagined the war to be like! It is the more emotional poem of the two as it is filled with the writer's own thoughts, fears and feelings. I think it is a wonderful piece of work and enjoyed studying it in depth!

Gender and Translation Essay

Abstract The aim of this study was to identify the role of the gender of the translator on the accuracy of the translation, and to determine whether there is any difference between the translations done by female and male translators in terms of translation accuracy. Two English novels and two translations for each, one done by a female and the other by a male translator, were selected. Each translation was compared with its source text, sentence by sentence, and based on some certain categories, their inappropriate renderings affecting the understanding of the ST, and in fact affecting the translation accuracy, were extracted. The total numbers of the observed inappropriate renderings of each group of the female and male translators were counted. Having analyzed the data and having applied some statistical analyses, the researcher discovered that the answer to the research question was negative and the null hypothesis of the research was supported. Key Words: gender, accuracy, mutedness, politeness, dominance 1. Introduction Every process of translation involves at least two languages and one message, which can be called form and meaning. In fact, the meaning is the message which is transferred by various features and it is the task of the translator to transfer the meaning of the ST into the TT. So, depending on different factors affecting the translator’s performance and the way the message is conveyed, different translations will be produced. Gender of the translator is one of the factors that may affect the product of the translator, and the accuracy of translation is an important feature in evaluating any translated text. This research aimed to work on the differences which might exist in terms of the accuracy between the translations done by male and female translators. Thus, the research question was as follows: â€Å"Is there any difference between the translations done by female and male translators in terms of translation accuracy? † In order to investigate the above mentioned research question, the following hypothesis was developed: â€Å"There is no difference between the translations done by female and male translators in terms of translation accuracy. † 2. Gender, Language, Accuracy and Translation 2. 1. Gender and Language: Language, socially and personally, is a significant part of man’s identity. Language and gender are linked and developed through man’s participation in every day social practice. It is proved through various investigations that the languages of men and women are really different (Holmes 1995: 1). In the past, women were invisible, yet today they believe that they possess a different voice, different psychology, different experience of love, etc. and also different culture from that of men (Coates 1997: 13). Many studies have been conducted so far, regarding the role of the gender â€Å"as a determinant of linguistic usage† (Stockwell 2002: 16). According to Stockwell (2002: 16), today the term ‘genderlect’ is used to refer to the different lexical and grammatical choices which are characteristically made by males and females; e. g. women in their talks use frequent certain color term, frequent certain evaluative adjectives, not sure intonation, tag phrases and super-polite expressions, such as euphemism, less swearing and more indirect words. Some of their language differences proved through various investigations are as follows: women are believed to be the talkative and gossiping sex (Graddol & Swann 1992: 70). Women speak softly, whereas men speak loud and such differences in the voices relate to their physical sexual differences; moreover, men are thought to be stronger and bigger than women (Graddol & Swann 1992: 13). Men use ‘I’, swear words and taboo ones more than women, and in order to continue the conversation and show the certainty, women use more hedges, expressions such as ‘I’m sure’, ‘you know’, ‘perhaps’†¦ (Coates 1997: 116, 126). According to Jepersen (cited in Coates 1997: 20), since women start talking without having thought, they are much more often break off than men without finishing their sentences. It is believed that women talk, compliment others and also apologize more than men do; moreover, in conversations women usually do not interrupt men’s words and they wait until they finish their talk (Holmes 1995: 2). Also, as Graddol and Swann (1992: 92) believe women talk more politely than men. But what is the linguistic definition of the concept of ‘politeness’? Politeness should be considered as â€Å"an expression of concern for the feelings of others† (Holmes 1995: 4). Holmes (1995: 6) believes that women are more concerned about the feelings of those to whom they are talking and they speak more explicitly than men; also, he says that women are considered as the members of the subordinate group, so they have to be polite. In mixed conversations, women use the minimal responses more than men and at appropriate moment, while men use such words less and often with delay to show their dominance and the powerlessness of the gender to which they talk (Coates 1997: 116). As mentioned before, men interrupt more than women and it is because they think they are more dominated and powerful (Coates 1997: 110). There is an idea that powerlessness is a feminine characteristic (cited in Graddol & Swann 1992: 91, 92). DeVault (2002: 90) believes that â€Å"the concept of â€Å"mutedness† does not imply that women are silent†. According to Coates (1997: 35), for centuries women were considered in a ‘muted group’ and this was the desired state of them; so this belief that women talk too much is because of this fact that they are required to express themselves to the dominant group of men and talk to them, so that they can be heard by them and this talking is against their mutedness. Consequently, women are considered as the subordinate group and men as the dominant one, and for this reason, females are doing their best in order to be heard by the society and express their abilities to males. But regarding their translations, it must be said since translation is the product of man’s language, it must have the same characteristics as that of language. So, every translation must reflect the characteristics of the language of its translator. 2. 2. Translation and Accuracy: In the process of translating a text, the message of the original should be preserved in the translation and this shows the fidelity or faithfulness of the translator to the original text. Beekman and Callow (1989: 33) believe that a faithful translation is the one â€Å"which transfers the meaning and the dynamics of the original text†; and by ‘transferring the meaning’, they mean that the translation conveys the ST information to the TT reader. According to Beekman and Callow (1989: 34), â€Å"only as the translator correctly understands the message, can he begin to be faithful†, and it is only then that â€Å"he can translate clearly & accurately†. In fact, faithfulness and fidelity are two terms which show how much the TT reconstructs the ST. Some translation theorists believe that the translation should be evaluated by considering its ST as â€Å"the yardstick† (Manafi Anari 2004: 34, vol. 2, no. 5). Manafi Anari (2004: 41, vol. 1, no. 4) defines accuracy as â€Å"the exactitude or precision of the meaning conveyed† and in fact it â€Å"implies conformity of translation with the original text in terms of fact or truth†. Also, he defines ‘accurate translation’ as a translation â€Å"which is the reproduction of the message of the ST† (Manafi Anari 2004: 34, vol. 2, no. 5). Newmark (1996: 111) believes that in translating a text, â€Å"the accuracy relates to the SL text, either to the author’s meaning, or to the objective truth that is encompassed by the text†, etc. According to the discussion above, accuracy can be considered as one of the representations of the faithfulness in translation, i. e. showing how accurately the translator has managed to reproduce the message of the ST into the TL. Larson (1984: 485) believes that in every translation, accuracy, clearness and naturalness are of the great importance. Regarding the translation accuracy, she believes that in some cases, when the translator tries to get the meaning of the ST and convey it to the TT, s/he may make some mistakes, either in the analysis of the ST, or in the process of conveying the meaning, and a different meaning may result; then, there is a need for a careful check regarding the accuracy of the translation. According to Khomeijani Farahani (2005: 77-78) based on what Larson proposed in 1984, the process of evaluating the accuracy of translation can be done in 2 possible ways: one way is recognizing the key words of the ST and their equivalences in the TT and comparing how close they are; i. e. determining whether the translator could convey the same and exact meaning of the ST by selecting the best target equivalents and whether s/he could achieve an acceptable accuracy or not. Another way is using back translation; i. e. translating the TLT into the SL, then, carrying out a contrastive analysis and if the retranslated text is reasonably close to the SLT, the translation has got the acceptable accuracy. Also, Waddington (2001: 313) has proposed a translation quality assessment method based on Hurtado’s (1995) model: Waddington’s â€Å"Method A† introduces three groups of mistakes which may exist in a translation. The first group of the mistakes, which consider the understanding of the ST message, is related to the accuracy of the translation; it contains inappropriate renderings affecting the understanding of the source text and divides them into eight categories: contresens, faux sens, nonsens, addition, omission, unresolved extralinguistic references, loss of meaning, and inappropriate linguistic variation (register, style, dialect, etc. ). Consequently, the term ‘translation accuracy’ refers to the translator’s understanding of the message of the ST and that how accurately the translator has managed to translate a text from one language into another. 2. 3. Gender and Translation Through reviewing the languages applied by women and men, and also by studying various aspects of their lives, it is revealed that women are considered as the subordinate group and men as the dominant one. Hence, it is for this reason that in recent decades, females are doing their best in order to be heard by the society and express their abilities to males. Over the past several decades and after the women’s movement, gender issues got involved in the language issues; meanwhile the translation studies developed more and more (von Flotow 1997: 1). Regarding the translation, it can be assumed that since translation is the product of the language of the human being, it might have the same characteristics as those of language. So, every translation might reflect the characteristics of the language of its translator. According to von Flotow (1997: 5), â€Å"gender refers to the sociocultural construction of both sexes†. During 1960s-1970s, feminist thinkers discussed socialized difference between women and men and the cultural and political powerlessness of these two genders (von Flotow 1997: 5). About the concept of gender, Sherry Simon (1996: 5) believes that â€Å"gender is an element of identity and experience which, like other cultural identities, takes form through social consciousness†. By reviewing the history of translation, we can discover that always there have been â€Å"well-known debates over how best to be faithful†; then, it is not   astonishing â€Å"that fidelity in translation has been consistently defined in terms of gender and sexuality† (Chamberlain, cited in Baker 1998: 93). For a long time, translation has been employed to explain women’s actions in public, and as von Flotow (1997: 12) has referred to Marguerito Duras, women lived in darkness for centuries, they did not even know themselves very well; then, while entering the public atmosphere, they had to translate what they mean. As claimed by Arteaga (1994: 2, cited in Simon 1996: 134), cultural and linguistic histories of every nation demonstrate the relationship between self and other; at present, in cultural studies, translation is considered as a metaphor expressing â€Å"the increasing internationalization of cultural production† as well as â€Å"the fate of those who struggle between two worlds and two languages†. According to Simon (1996: 134-135), marginalized group view translation as a means through which they can establish themselves in the culture and language of the dominant groups: women attempt to â€Å"translate themselves† into the men’s language and migrants try to translate their past experiences into the present. It is because of â€Å"the sense of not being at home within idioms of power† that has made many women and also migrants, such as Salman Rushdie, to believe themselves as being â€Å"translated beings† (Rushdie 1991: 13, cited in Simon 1996: 135). Translator and translation have been considered as marginalized, since some have believed that the original text has got superiority over the translation and that the translation is just an equivalent of the original and it is not an original in itself (Hatim & Munday 2004: 200). Historically, translation has been considered as a secondary and degraded version of authorship (Simon 1996: 39). As Simon (1996: 39) states, it has been appeared as a great instrument for women providing them to step into the world of literature and writing; translation helps women to express themselves through their writings and translations; for long, women have been limited to just translate and they have been only permitted to enter this specific secondary zone of writing; they have been forced to stand outside the borders of the dominant zone of writing and not been allowed to enjoy the position of authorship. Feminism and translation are both considered in the category of â€Å"secondariness† and both are served as instruments for the critical understanding of differences as it is described in language (Simon 1996: 8). The aim of feminist translation theory is to determine and to criticize the concepts of inferiority of women and translation, in both society and literature; for this purpose, the process through which translation has come to be feminized should be explored and the structures of authority maintaining such association should be troubled (Simon 1996: 1). By the passage of time, and through the achievements formed by feminists and their movements, women could express themselves and their abilities in society, and in fact, they could establish their identities in the world; just as Simon says, â€Å"feminism has also reordered lines of cultural transmission† (Simon 1996: 84). By means of translation, translators – often females – have created new ways of exchange; besides, they have opened new translation markets, and according to Simon (1996: 84), â€Å"in addition to the conceptual challenging of translation tropes, feminism has worked to establish new intellectual connections†. 3. Methodology The researcher compared some Persian translations with their English originals to discover whether there is any significant difference between the translations of the male and female translators in terms of translation accuracy. So, a comparative descriptive approach was adopted. In fact, this research was conducted through a descriptive corpus-based method. As the corpus of the study, two English novels and two translations for each, i. e. one by a male and another by a female translator, were compared regarding their accuracy. The researcher considered about 10000 words of each English novel and compared the original sentences with their Persian translations. The titles of the novels and their translations were as follows: ( Austen, J. (1813), reprinted 2003. Pride and Prejudice. Bantam Classic: New York. ( . ? . . . : ? 1385. ( . ? . . . : 1386. ( Bronte, E. (1847), reprinted 2003. Wuthering Heights. Bantam Classic: New York. ( . ( ). . . : 1386. ( . ( ). . . : 1385. 4. Data Analysis In order to discover whether male translators translate more accurately than female translators and to find out whether there is any significant difference between the accuracy of the translations of these two genders, the researcher chose two English novels and she compared the first 10000 words of each novel with their two translations, one done by a male and the other by a female translator. Here, the unit of the analysis was ‘sentence’; i. e. the researcher compared each sentence of the source text with its certain translation according to the first part of Waddington’s â€Å"Method A† (2001: 313) which is related to translation accuracy and contains the eight categories of the inappropriate renderings which affect the understanding of the source text: contresens, faux sens, nonsens, addition, omission, unresolved extralinguistic references, loss of meaning, and inappropriate linguistic variation (register, style, dialect, etc.). Examples below show the way the researcher analyzed the translations. Here, there are: * MT1: male translator of the Text 1 *FT1: female translator of the Text 1 * MT2: male translator of the Text 2 *FT2: female translator of the Text 2 Examples are as follows: ( But to be candid without ostentation or design – to take the good of everybody’s character and make it still better, and say nothing of the bad – belongs to you alone. (Text 2/ Sentence 220) ( (FT2): ? ? ? ? . ( Faux sens: make it still better: ( Addition: ? / ? / ( Omission: character/ or design ( (MT2): ? †¦ ? †¦ . ( Faux sens: ostentation: / to make it still better: ( Addition: ? / ( Omission: character ( They could not every day sit so grim, and taciturn; and it was impossible, however, ill-tempered they might be, that the universal scowl they wore was their everyday countenance. (Text 1/ Sentence 159) ( (FT1): ? . ? ? . ( Addition: ? / ?/ ( Omission: sit/ countenance/ universal/ they wore ( (MT1): ? . ? ? . ( Fauxs sens: grim: ( Addition: / / ? / ? ( Omission: they wore/ universal The researcher computed and then presented the number of the frequencies of each category of the translations in the following tables: MT1 |Contresens |Fauxsens |Nonsens |Addition |Omission |Unresolved Extralinguistic References |Loss of Meaning |Inappropriate Linguistic Variation |Total | |Frequency |3 |169 |0 |217 |193 |3 |32 |11 |628 | |Percentage |1 |47 |0 |60 |53 |1 |9 |3 |- | |Table 1: MT1’s Inappropriate Renderings. FT1 |Contresens |Fauxsens |Nonsens |Addition |Omission |Unresolved Extralinguistic References |Loss of Meaning |Inappropriate Linguistic Variation |Total | |Frequency |3 |136 |0 |163 |151 |12 |25 |2 |492 | |Percentage |1 |38 |0 |45 |42 |3 |7 |1 |- | | Table 2: FT1’s Inappropriate Renderings MT2 |Contresens |Fauxsens |Nonsens |Addition |Omission |Unresolved Extralinguistic References |Loss of Meaning |Inappropriate Linguistic Variation |Total | |Frequency |1 |136 |0 |139 |171 |16 |44 |62 |569 | |Percentage |0 |36 |0 |37 |45 |4 |12 |16 |- | |Table 3: MT2’s Inappropriate Renderings. FT2 |Contresens |Fauxsens |Nonsens |Addition |Omission |Unresolved Extralinguistic References |Loss of Meaning |Inappropriate Linguistic Variation |Total | |Frequency |3 |169 |2 |204 |201 |4 |67 |11 |661 | |Percentage |1 |45 |1 |54 |53 |1 |18 |3 |- | |Table 4: FT2’s Inappropriate Renderings 5. Discussion: Regarding the translations of the Text 1, the researcher found that the female translator translated more accurately than the male translator, since the number of the observed inappropriate renderings of MT1 was more than that of FT1. But regarding the Text 2, the researcher got an opposite result; i. e. she discovered that the male translator translated more accurately than the female translator, for the number of the inappropriate renderings of FT2 was more than that of MT2. So, based on the different findings obtained from the analysis of the Text 1 and Text 2, the researcher discovered there is no significant difference between the translations done by the female and male translators in terms of translation accuracy. 6. Conclusion According to the data analysis and findings obtained through studying inappropriate rendering cases affecting the understanding of the ST, and in fact, affecting the accuracy of their translations, which occurred in the translations of the male and the female translators, it was proved that there is no significant difference between the translations done by male and female translators in terms of translation accuracy. Thus, the null hypothesis of this research was supported. Here, it is concluded that the gender of the translator plays no significant role in the accuracy of the translation, and that it cannot be said whether female translators translate more accurately than male translators or vice versa. So, this study proved that the gender of the translator cannot be considered as a determinant factor in examining the translation accuracy. References Baker, Mona. (ed. ) (1998). The Routledge Encyclopedia of Translation Studies. London and New York: Routledge. Beekman, John. and J. Callow. (1989). Translating the Word of God. Zondervan Publishing House. Coates, Jennifer (1997). Women, Men and Language (A Sociolinguistic Account of Gender Differences in Language). 2nd Edition. London and New York: Longman. DeVault, Marjorie. L. (2002). â€Å"Talking and Listening from Women’s Standpoint: Feminist Strategies for Interviewing and Analysis†. Darin Weinberg, (ed. ) Qualitative Research Methods. Massachusetts: Blackwell Publishers Inc. , 88-111. Graddol, David. and J. Swann. (1992). Gender Voice. Cambridge: Blackwell Publishers Inc. Hatim, Basil. and J. Munday. (2004). Translation: An Advanced Resource Book. London and New York: Routledge. ` Holmes, Janet. (1995). Women, Men and Politeness. London and New York: Longman. Khomeijani Farahani, Aliakbar. (2005). â€Å"A Framework for Translation Evaluation†. Translation Studies, 3 (9), 75-87. Larson, Mildred. L. (1984). Meaning-based Translation: A Guide to Cross-language Equivalence. Lanham/New York/London: University Press of America. Manafi Anari, Salar. (2004). â€Å"A Functional-Based Approach to Translation Quality Assessment†. Translation Studies, 1 (4), 31-52. —– (2004). â€Å"Accuracy and Naturalness in Translation of Religious Texts†. Translation Studies, 2 (5), 33-51. Newmark, Peter. (1996). About Translation. Clevedon/Philadelphia/Adelaide: Multilingual Matters Ltd. Simon, Sherry. (1996). Gender in Translation: Cultural Identity and the Politics of Transmission. London and New York: Routledge. Stockwell, Peter. (2002). Sociolinguistics: A Resource Book for Students. London and New York: Routledge. von Flotow, Luise. (1997). Translation and Gender: Translating in the ‘Era of Feminism’. Manchester: St. Jerome Publishing. Waddington, Christopher. (2001). â€Å"Different Methods of Evaluating Student Translations: The Question of Validity†. Meta, XLVI (2), 311-325. Also, available from: http://www. erudit. org/revue/meta/2001/v46/n2/004583ar. pdf [Accessed May 5, 2007]. ———————– [1] Contact Number: 09123274659 [2] Contact Number: 09124017793, 02133793821 E-mail Address: maliheh. ghodrati@gmail. com