How to turn a tourist based retail store into an international business

Introduction Everybody knows that Hong Kong is a shopping paradise in the eye of tourists. However, many a(prenominal) tourist- ground discount warehousings have been regarded as the eddy production line and rarely gain the attention of oecumenical public. With very little find oneself to succeed, Simon Kwok parlayed a 40 uncoiled feet counter into a multimillion-dollar worldwide cosmetics empire, the SA SA INTERNATIONAL HOLDINGS LIMITED. The purpose of this fib is to analyze the path to unconnected markets and the business strategies of the company. Background tuition SA SA INTERNATIONAL HOLDINGS LIMITED is a leading supplier of bang and health products and services in Asia. Headquartered in Chai Wan, SA SA is a Hong Kong found international enterprise that have a business mesh topology consists of 5 countries. The GROUP was established in 1978 by husband and wife team, Simon and Eleanor Kwok. At that time, they found that cosmetics specialty stock certificate is non available in the Hong Kong market; only beauty counters in department and drug stores were divvy uping cosmetics and toiletries. The couple model that it had a great potential for this kind of business. Then, they invested 20,000 dollars to open a 40-square-feet store in the busy Hong Kong shopping district of provide Bay, and later on, became a pioneer in the chain stores design to sell cheap cosmetics and toiletries by offering discount.

Other competitors benefiting from this archetype allow Bonjour Cosmetics, Rainbow Cosmetics and Goodyear Perfume Centre. History of the company In 1986, Mr. Kwok quitted hi s old lineage and engaged all in all in SA ! SA development with his wife. They introduced an innovative retailing formula based on preference and convenience - the self-service and one-stop-shop concept. This idea was triggered during their supermarket shopping, self-service open shelves and interpret corner were set up passim the stores, allowing customers to touch... If you want to explicate a full essay, order it on our website: OrderCustomPaper.com

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