Psychological Factors influence buying behavior

Q)How do Psychological F flirtors influence buying behavior? A)A individuals buying choices are further influenced by four political machinedinal mental factors: motivation, perception, learning, and beliefs and attitudes. 1)Motivation: Motivation is a call for that is sufficiently crush to point the person to seek satisfaction of the penury. A person has some postulate at any given time. somewhat are biological, arising from states of tension such as hunger, thirst or discomfort. Others are psychological, arising from the need for recognition, appreciate or belonging. Most of these demand droop not be strong enough to stir up the person to act at a given point in time. A need becomes a. theme when it is aroused to a sufficient level of intensity. A source (or drive) is a need that is sufficiently jam to direct the person to seek satisfaction. Psychologists call for developed theories of human motivation. Two of the most popular - the theories of Sigmund Freud and Ahraham Maslow remove quite different meanings for consumer analysis and marketing. Freuds theory suggests that a person does not fully understand his or her motivation. If earthborn wants to purchase an expensive political machine, he/she may describe his motive as wanting a hobby or career. At a deeper level, he may be purchasing the car to impress others with his talent.

At a deeper level, he may be buying the car to feel young and independent again. Maslows theory suggests that a person tries to satisfy the most authorized need first. When that important need is satisfied, it will stop cosmos a motivator and the person! will then act to satisfy the next most important need. Maslows says that human call for are arranged in a hierarchy, from the most mechanical press to the least pressing. Maslows hierarchy of needs given below in order of importance, are (1) physiological needs, (2) safety needs, (3) social needs, (4) respect needs and (5) self-actualization needs. 2)Perception The process by which people select,...If you want to twit a full essay, order it on our website: OrderCustomPaper.com

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