Water Wars

WATER WARS 1. What markets should pepsi tar adhere for Aquafina? Aquafina hired a system that aimed wholly consumer mathematical meetings without a market segmentation and tar clearing which was perfectly logical because every humanbeings have to consume pee in order to survive. However, if they targeted a special type of consumer type it should be middle- corned, well improve middle or high chassis people. Middle aged people should be the target group because teenagers would not spot to pay for water while they could use tiptoe water and elder could experience difficulties with changing their old(a) habits. Moreover the effort why they should choose well ameliorate and middle or high class people is the detail that they could understand the brilliance of consuming double filtered water and they could endure it. 2. What recommendations would you make for humanityise objectives, message strategy, and message execution for Aquafina? Besides emphi size on award with using phrases akin Pure Nothing, Pepsi could plant the health issue forward. In other words, they dope distinctly rationalise why people use bottled water quite of tap water in their ads. 3. What advertising media recommendations would you make for Aquafina, and how would you rate the dominance of those media and your advertising?

Since they did not target a precise group of costumers. They should use media tools that could reach a great way out costumers much(prenominal) as TV or radio. 4. What sales promotion and world relations recommendations would you make for Aquafina? Pepsi should use promotion tacti! cs standardised giving Aquafina free when someone purchase another Pepsi rig or making discounts when a costumer buy more than than than a number of bottles. Being sponsor for a cavort organization was a good idea which is done by Pepsi for fostering public relationship. However, they sack up use charity PR strategies such as affording treatment expences of cancer people whose illnesses can be contributed by a metal that...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper