Philippines Country Sales

According to Yahoo Philippines Country Sales Director, Arlene Amarante http//thenewmedia.com/state-of-online- advertisement-in-the-philippines-yahoo-phs-arlene-amarante/ thatThe online advertising industry here in the Philippines is in a state of fast growth. While there is still much evangelization to do, the market players both advertisers and advertising agencies are outright asking the more relevant questions unlike 3 years ago. They now start to ask How do we start? How do I integrate online with my existing campaign? Can it work for a brand or industry like mine? How do I measure my success? These questions tell us that it is no seven-day virtually why advertisers should be online it is about maximizing their advertising dollars and utilize online the unspoilt way.And, while online is still at a 26% penetration level, we examine that the landscape is further paving the way for increased and rapid exponential growth new broadband products, increased broadband penetr ation, rise of meshing mobile, rise of smart phones and the pro livelinessration of low-priced PCs. Consumer behavior leap out the phenomenon. They are no longer dictated by traditional media alone they immediately explore for brands prior to a purchase. They are no longer looking for yesterdays intelligence they want to know whats happening now. They are no longer waiting for brands to come and communicate to them they are starting the conversations. Online advertising is now a powerful force that no one can no longer deny.According to Mark Chaves, director of media intelligence solutions at SAS, http//www.studymode.com/essays/Local-Studies-1071666.html thatConsumers are online right now talking about your products and services, their experiences, and their likes and dislikes. Smart marketers arent just earshot to online chatter they are analyzing it to better focus resources and build engagement and loyalty, SAS genial Media Analytics helps marketers combine information from online conversations with other data, such as a companys guest relationship management software, to build a more complete range of each customer and then use these analytically-driven insights to predict and act,Chaves added.According to LiveJournal,http//www.aijc.com.ph/survey_internet_access.pdf thatThe Philippines ranks seventh among the discharge 15 countries where blog hosting is popularly used. There are presently 39,274 Filipino bloggers under this hosting site.LOCAL LITERATUREAccording to Josefina Estolas in the book Funda affables of Research (1995) http//www.studymode.com/essays/Review-Of-Related- books-And-Studies-177904.html thatIn exploration, we find new techniques, new knowledge, even perplex new substances, gadgets, equipment, offsetes or procedures, imagination and skill is employed by the researcher. The commodities, new devices, services, in engine room are hires of man for a better fuller life which is the concern of the research. These useful arts are the products of the technological environment and the end-user is night club in general.According to Jeffrey A. Hofer on Modern System Analysis and objective (1996), http//www.studymode.com/essays/Review-Of-Related-Literature-And-Studies-177904.html thatScience and technology are essential for national development and progress. The country shall give priority to research and development, invention, and their utilization, and to science and technology education agree to the 1987 Philippine Constitution (Article XIV, Section 10).Since computer powerwas the critical resource, susceptibility of processing became the main goal. Emphasis was placed on automating existing process such as purchasing or paying, often within ace department. According to Abraham Silberschatz, Database System Concepts (1999) http//www.studymode.com/essays/Review-Of-Related-Literature-And-Studies-177904.html thatA major purpose of a database corpse is to provide users with an abstract view of data. That i s the system hides certain details of how the data are stored and maintained.Foreign Studies According to Ajzen and Fishbein (1980), http//www.ukessays.co.uk/essays/ trade/the-literature-review.php thatAttitude is defined as a learned sensitiveness to respond in a systematically favourable or unfavourable manner with respect to a tending(p) object. It is the mental and physical respond that involve beliefs, feelings, values and predisposition to act in certain ways.According to Davis (1989), http//www.ukessays.co.uk/essays/marketing/the-literature-review.php thatIn the earlier studies, comprehend usefulness is defined as the degree to which a person believes that using a particular system would enhance his or her job movement.According to Koufaris 2002, http//www.ukessays.co.uk/essays/marketing/the-literature-review.php thatReplaced the term personal involvement into product involvement. In this research he used product involvement instead of personal involvement to point out t he same concept and defined as individual motivation regarding an object where that motivational state is activated by the relevance or importance of the object in question.Foreign Literature According to Levy and Malaviya (1999) http//www.ukessays.co.uk/essays/marketing/the-literature-review.php thatIndicated that effectiveness of advertising is persuasion does not rest within advertising messages per se and it depends on certain mental processes that as ad recipient invokes. Generally, advertising effectiveness is described as being a hierarchy of effects (Vakratas and Amber, 1999). In the other word, qualifys of consumer perceptions by the information in the advertisement will lead to a mixture in their behaviors.According to Palanisamy and Wong (2003)http//www.ukessays.co.uk/essays/marketing/the-literature-review.phpthatWhen the consumer has a sense in what they believe is a quality price, quality of service, quality of interaction of the service and image of the agate line i s explained as their expectation. When consumer expectations increase or decrease that effectiveness of advertising would change accordingly as this is a proportional relationship.According to Tomsen and Faith (2003) http//www.ukessays.co.uk/essays/marketing/the-literature-review.php thatGrowing capabilities of interactive devices and fuel innovation set the consumer expectations. Consumer will develop new expectations about the new technology itself, services and network that support the technology. Acceleration of the development of the new technology and service providers is to fulfill the need of consumer shifting expectations. Likewise, evolution of technology is derived from the interactive consumer expectations. In this context, evolution of technology is seemed as evolution of internet advertising. Quality, reliability, convenience, attractive appearance and superior technology are the expectations of the consumers.