Wedding.com Case Analysis Essay Example | Topics and Well Written Essays - 500 words

Wedding.com Case Analysis - Essay ExampleThere are four major aspects that Jessica unavoidably to re-evaluate in website design and market strategy Effective Website layout SWOT analysis brand creation and strong marketing with focus on Porters 4Ps.The wedding website needs to be vibrant and showy so that it sends the message of great romance. While interactive and e-commerce features should be intrinsic part of the website, Jessica needs to contain more pictures of the happy couples in the honeymoon destinations to attract prospective brides and grooms. Honeymoon packages at discounted price should go one of the important features of the website. It should also cater to various other requirements of the couple as well as for those who need to get wedding gifts. The website needs to showcase the fruits and services to attract the future customers and meet their respective(prenominal) demand through customised features of the interactive website.Jessica needs to research the de tails regarding the strength, weaknesses, opportunities and threats that the wedding events come across and because incorporate them into her website. The brand creation has been another successful strategy that would bring in committed customers. bulls eye building is needed because products are the same (Kotler, 2005). Market strategies try to promote their goods and services by creating brands that guarantees the customers of acquiring high quality goods and services at a price that a customer is willing to support for.Today the concept of market has changed so much so that instead of customer going to the product, the product comes to the customer. In other words, virtual markets have facilitated the availability of the product much easier with the concept of interior(a) delivery becoming a reality. Though the localized market still has scope but the interminable potential of the internet market must be tapped in order to remain afloat in the fast